CRM Administrator / Sales Operations Analyst

Contract Type:

Full Time

Location:

Mascot - New South Wales

Industry:

Contact Name:

Jason Pretorius

Contact Email:

Jasonp@coxpurtell.com.au

Contact Phone:

0292203400

Date Published:

17-Feb-2025

 

 

Are you an experienced Salesforce Administrator with a strong focus on data integrity, system optimisation, and sales support? Do you enjoy working in a structured, problem-solving environment, ensuring CRM systems are running efficiently and effectively? If so, this role is for you.

About the Company

Join a well-established health and medical business that plays a key role in the industry. As they continue to grow, they are looking for a CRM Administrator / Sales Operations Analyst to maintain and enhance their Salesforce CRM, ensuring seamless sales operations and high-quality data management.

The Role

As the CRM Administrator / Sales Operations Analyst, you will be responsible for maintaining CRM accuracy, usability, and security, ensuring the sales team has the tools and data they need to operate effectively. You will be the go-to expert for system management, process improvement, and reporting.

Key Responsibilities

✅ CRM Administration & Optimisation

  • Manage and customise Salesforce to meet business needs.
  • Ensure data integrity through validation, cleansing, and deduplication.
  • Provide support and training to sales teams to improve system adoption.
  • Identify and implement CRM enhancements for better efficiency.
  • Assist with the integration of other sales tools where necessary.

✅ Data Management & Quality Control

  • Maintain clean, accurate, and consistent sales data across all platforms.
  • Develop and enforce data governance policies.
  • Manage user access and security settings to protect system integrity.

✅ Sales Enablement & Support

  • Act as the primary contact for CRM-related queries and troubleshooting.
  • Provide training and best practices guidance to sales teams.
  • Monitor CRM usage and suggest improvements for efficiency.

✅ Territory Management & Optimisation

  • Maintain and update territory assignments in the CRM.
  • Work with sales leadership to adjust territories based on market needs.

✅ Reporting & Insights

  • Generate CRM reports and dashboards to support sales operations.
  • Ensure sales teams have access to relevant customer insights.

✅ Compliance & Security

  • Ensure compliance with data protection regulations and governance policies.
  • Implement best practices to safeguard business data.

About You

🔹 2+ years’ experience in Salesforce administration, sales operations, or data management
🔹 Strong working knowledge of Salesforce(essential)
🔹 Experience with Veeva or OCE(preferred but not required)
🔹 Advanced Excel skills(data manipulation, reporting)
🔹 Experience in data governance & sales process automation is a plus
🔹 Excellent problem-solving skills and attention to detail
🔹 Strong communicator, able to train and support sales teams

Why Join?

✔ Work with an established health & medical business
✔ Play a key role in driving sales efficiency through CRM excellence
✔ Enjoy a structured and collaborative work environment
✔ Competitive salary package $80K – $90K + Super


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By Toby Conran February 19, 2025
Recruitment is a tough game, especially when you're new to the industry. There's a lot to take in - KPIs to hit, industries to learn about, relationships to build, and cold calls to make. Your first few weeks and months as a recruiter can be overwhelming as you try to grow your expertise. In this blog, I cover some key tips that will have you kicking open doors in no time! Be Authentic Everyone has their own communication style and workflow. Find what works for you and stay true to it. You'll build stronger relationships with candidates and clients when you're professional while still letting your unique personality shine through. Be Confident in What You Offer Understand the value you bring as a recruiter and don’t be afraid to promote it. If you want your clients and candidates to stick around, you must believe that you’re the problem solver they need - and make sure they know it too. Establish a Process Early On Figure out what works best for you and build consistency into your daily workflow. Having a structured approach will help you stay organized and productive. Listen to Your Colleagues Your colleagues will be your best teachers in recruitment. Pay attention to how they handle different situations - how do they build rapport quickly? How do they deliver good (or bad) news? Listen to their questioning techniques and "borrow" the best ones to refine your own style. Learn from Your Candidates Use your conversations with candidates as a learning opportunity. Even the most complicated roles become clearer when you hear about them from different perspectives. Get on the Phone You don’t build strong relationships through emails alone. Prioritise in-person or phone-based communication to maximise your influence and establish real connections. Eat the Frog Tackle the least enjoyable task first thing in the morning. That way, you start the day on a high instead of procrastinating on that one difficult phone call. Be Consistent with Business Development Make Business Development (BD) a daily habit. Consistently building relationships and pipeline will ensure long-term success. Celebrate Successes Take time to acknowledge both your personal wins and team achievements. Whether it's securing that elusive client meeting or making your first placement, celebrating successes is key to avoiding burnout. "Recruitment is a marathon, not a sprint - stay authentic, stay consistent, and success will follow."

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